Founded in 1865 by visionary watchmaker Georges Favre-Jacot, Zenith is a brand deeply rooted in the rich tradition of Swiss watchmaking. From its beginnings in Le Locle, Switzerland, Zenith quickly earned a reputation for producing highly accurate, reliable mechanical movements. What set the brand apart early on was Favre-Jacot’s groundbreaking idea to unite all aspects of watch production under one roof — an innovative move at the time that ensured consistency, precision, and craftsmanship at every stage.
Today, Zenith continues to honour its heritage by blending traditional techniques with cutting-edge technology, offering timepieces that reflect over 150 years of horological excellence.
Zenith made history in 1969 with the launch of the legendary El Primero movement — the world’s first automatic chronograph capable of measuring time to 1/10th of a second. This revolutionary calibre remains one of the most precise mechanical chronographs ever made, running at an impressive 36,000 vibrations per hour.
The El Primero’s high-frequency movement didn’t just capture attention for its technical achievements; it also powered some of the world’s most iconic watches, including special models from other prestigious brands. Decades later, Zenith has continued to innovate, introducing modern high-frequency watches like the Defy El Primero 21, capable of timing up to 1/100th of a second — a testament to the brand’s relentless pursuit of precision.
Today, Zenith watches stand out for their perfect blend of vintage inspiration and contemporary styling. Collections like the Chronomaster, Defy, and Pilot lines appeal to watch lovers who appreciate heritage-driven designs paired with advanced Swiss engineering.
Zenith has also partnered with bold personalities who embody the brand’s fearless, forward-looking spirit. Notable ambassadors include Aaron Rodgers, NFL star quarterback, and Eason Chan, a celebrated singer and actor in Asia. These partnerships reflect Zenith’s modern identity — one that values precision, performance, and individuality.
Whether you’re drawn to the history of the El Primero, the cutting-edge innovation of the Defy series, or the timeless style of the Chronomaster, Zenith offers timepieces crafted for those who live to challenge limits and value true Swiss craftsmanship.