The story of Corum began in 1955, when watchmakers René Bannwart and his uncle Gaston Ries founded the brand in La Chaux-de-Fonds, Switzerland, one of the world’s most famous watchmaking capitals. Right from the start, Corum set out to break traditional boundaries and challenge conventional designs with bold, imaginative timepieces.
Within just a few years, the brand made its mark with distinctive creations that combined technical precision with artistic flair. Corum quickly became known for pushing the limits of design while maintaining the highest standards of Swiss watchmaking craftsmanship. Even today, that daring spirit remains at the heart of the brand’s identity.
Corum's signature lies in its creativity and originality. Corum had one of its first big achievements in 1964 with the launch of the Coin Watch. This unique timepiece featured an ultra-thin movement housed inside an actual gold coin, including the famous U.S. Double Eagles and $20 Liberty coins. It became an instant collector’s piece and a symbol of the brand’s innovative character.
Another legendary creation came in 1960 with the debut of the Admiral’s Cup collection, a nautical-themed watch line distinguished by its bold dodecagonal (12-sided) bezel and colorful nautical flags on the dial. It soon became a favorite among both sailing fans and people who enjoy luxury watches. Over the decades, the Admiral’s Cup has evolved in style and materials but continues to embody Corum’s adventurous, sporty elegance.
Corum also gained fame for creating limited editions and concept watches, often blending precious metals with bold, modern aesthetics and unique complications, a combination that still defines the brand today.
In the modern era, Corum continues to uphold its reputation for innovation while staying true to its rich heritage. Collections like the Bubble series, known for its oversized domed sapphire crystal and playful, artistic dials, offer a fresh, unconventional take on luxury timepieces. These bold designs have attracted a new generation of collectors who appreciate creativity alongside craftsmanship.
Despite changing trends in the watch industry, Corum remains one of the few independent Swiss brands that dares to blend tradition with modern artistry. Every Corum watch tells a story of bold ideas, precise mechanics, and a fearless approach to design — making it a true statement piece for watch enthusiasts around the world.
Explore the daring elegance of pre-owned Corum watches at Jay’s Watch Store. From the nautical-inspired Admiral’s Cup to the imaginative Bubble and the groundbreaking Golden Bridge, our collection features iconic designs known for bold aesthetics and Swiss craftsmanship. Each timepiece is carefully authenticated and serviced to deliver unmatched value and uniqueness. Discover your next statement piece with pre-owned Corum watches at Jay’s Watch Store.